November 30



By Des Dreckett

November 30, 2023


This comprehensive guide delves into enhancing topical authority for SEO through methods like keyword research, creating unique content, and strategic use of internal and external linking. It covers various strategies including:

  1. Utilizing Custom GPTs: Custom GPTs can significantly impact SEO by generating high-quality content, securing backlinks and social shares, and using internal links.
  2. Niche and Sub-Niche Development: Detailed overviews of niches and sub-niches are essential in building topical authority, particularly for e-commerce websites.
  3. Internal Linking to Future Content: Strategically linking to non-existent pages can prepare new websites for future Google indexing.
  4. Optimizing Top Topics: Selecting and writing comprehensive articles on top topics can maximize traffic, especially for e-commerce sites.
  5. Targeting Less Commercial Keywords: Writing informational articles about e-commerce categories can effectively target users ready to make specific purchases.
  6. Comprehensive Content Creation: Beyond ChatGPT-generated articles, creating general, complete content on a topic using tools like topical maps and formatting in markdown and HTML is crucial.
  7. Article Management with Airtable: For managing multiple writers and articles, Airtable offers organization, tracking, and automation features.
  8. Creating Pillar or Cluster Articles: These types of articles, along with internal and external linking, updating content, and focusing on the commercial intent of keywords, are key to building and maintaining topical authority, particularly in competitive areas like affiliate marketing for suits.

Key insights

  • πŸ’Ό The keyword “summer wedding suits for men” has commercial intent, indicating that searchers are not at the research stage but have already made up their minds about what they want.
  • πŸ’» GPTs will affect topical authority in SEO and can also help with improving topical authority.
  • πŸ“Š To build topical Authority, serious keyword research is essential to understand what readers are searching for on Google.
  • πŸ“Š Creating detailed and unique content for each sub-niche can help establish expertise and authority in a specific topic.
  • πŸ€” Google’s algorithm is now favoring general topic coverage over specific question-answer articles due to the abundance of AI-generated content online.
  • πŸ“ˆ Building topical authority involves creating pillar or cluster articles, internal linking, and then writing blog posts with internal and external links.
  • πŸ’‘ Understanding the difference between commercial intent and informational intent keywords is crucial for effective content writing and SEO strategy.

Timestamped Summary

Understanding and building topical authority through keyword research, creating detailed and unique content, and utilizing internal and external linking are crucial for effective content writing and SEO strategy.

  • 00:00 πŸ” Custom GPTs can impact topical authority in SEO by creating high-value content and gaining trust with Google through backlinks, social shares, and internal links.
    • The keyword “summer wedding suits for men” has commercial intent, leading to search results dominated by e-commerce websites rather than informative articles.
    • Custom GPTs are specialized versions of generative pre-trained transformers that developers and content creators can create to do specific jobs well, and they can affect topical authority in SEO.
    • Topical authority in SEO refers to a website’s credibility and authority on a specific topic, which can be achieved through creating high-value content and gaining trust with Google.
    • Create high-quality backlinks and social shares to demonstrate expertise, authoritativeness, and trustworthiness, and use internal links and custom GPTs to boost topical authority for new websites.
  • 03:40 πŸ” Creating comprehensive niche overviews and generating sub-niches and web pages to build topical authority and improve SEO for e-commerce websites.
    • Ask for a niche, provide ten sub-niches, choose one to explore, and generate 30 pages for each sub-niche to cover all topics.
    • Create a comprehensive overview of a niche, including popular search terms, to build topical authority, and use detailed information to create a table with title, description, and URL slug for each sub-niche.
    • Generate sub niches and potential web pages for an e-commerce website, linking content back to the collection or categories, but difficult for affiliate marketing.
  • 06:31 πŸ”— It’s essential to create internal links to non-existent pages on a new website for future Google indexing.
    • You can internally link to pages that don’t exist yet, and it’s not the end of the world if the page returns a 404 error.
    • It’s important to create internal links to pages that don’t exist yet on a new website to ensure they can be indexed by Google later on.
  • 09:00 πŸ“ˆ Choose the top 10 topics using keyword generators, write an article covering all to maximize traffic, and create a main page with ten subpages and internal links, but e-commerce sites are better for this strategy, and affiliate links on niche websites may be difficult in the future.
    • Please choose the best ten topics from a list using keyword generators, then write an article covering all of them to maximize traffic.
    • Create a main page for a topic, then create ten subpages and internally link them, but it’s better for e-commerce sites, and having an affiliate link on a niche website will be difficult in the future.
    • “Business attire and seasonal guides for men are great keywords, but writing an article about summer wedding suits for men may not be effective in search results due to commercial intent and competition from e-commerce websites.”
  • 12:17 πŸ” Write informational articles pointing to e-commerce categories for keywords with less commercial intent to target users looking to purchase specific items.
    • Search results for “summer suits for men” show e-commerce sites, indicating that users are not in the research stage and are looking to purchase a specific item.
    • The speaker suggests writing informational articles that point to e-commerce website categories, using a keyword tool to find relevant topics with less commercial intent.
  • 14:35 πŸ“ ChatGPT provides articles, but it’s essential to write general content covering a topic comprehensively for SEO, using a topical map and formatting in markdown and HTML.
    • ChatGPT provides articles, but it’s important to determine the type of keyword and write general content to cover the topic due to the abundance of AI articles online.
    • The speaker explains that when creating content for SEO, it’s essential to cover a topic comprehensively rather than focusing on specific questions and to use a topical map to organize related topics.
    • Format and wrap the content, then put it into markdown and HTML to remove unnecessary elements.
  • 17:28 πŸ“ Use Airtable for managing articles with multiple writers. It allows for easy organization, tracking publication dates, and setting up automation for reminders.
    • Google Sheets is great for listing and updating articles, but for multiple writers, Airtable, a combination of spreadsheet and database, is recommended.
    • The software allows for easy organization and management of articles, including assigning writers, tracking publication dates, and using filters to find articles that need to be completed.
    • You can set up automation to remind you to update articles and have flexibility in changing the last updated date.
  • 19:48 πŸ“ Create pillar or cluster articles, use tools like air table for flexibility and control, maintain URL slugs for internal linking, then write blog posts to build topical authority through internal and external linking, update and organize website content, focus on commercial intent of keywords, and stand out in affiliate marketing for suits.
    • Create pillar or cluster articles, use tools like air table for flexibility and control, maintain URL slugs for internal linking, and then write blog posts to build topical authority through internal and external linking.
    • Updating and organizing pages and posts on a website can help track when they were last updated and prioritize future updates, and creating pillar pages and blog posts can help increase website traffic.
    • Focus on understanding the commercial intent of keywords and creating more informational content to avoid competing with shopping results and ads.
    • Affiliate marketing for suits is difficult due to Google’s preference for websites with e-commerce links, but the video offers strategies to stand out from AI-generated content.


How Can Custom GPTs Enhance SEO?

Custom GPTs (Generative Pre-trained Transformers) play a pivotal role in SEO by enriching content with relevant keywords. This strategic inclusion of keywords helps significantly improve a website’s search engine rankings. By generating content that aligns closely with popular search queries, Custom GPTs ensure higher visibility and better indexing in search results, leading to an overall enhancement in SEO performance.

What is the Role of Niche Development in Building Topical Authority?

Building topical authority centers around the consistent creation and interlinking of high-quality content that focuses on a specific subject or niche. By regularly producing and connecting relevant content, a website can demonstrate its expertise and knowledge in a particular area. This approach not only reinforces the site’s relevance in that niche but also significantly enhances its authority and credibility in the eyes of search engines and users alike.

How Important is Internal Linking in SEO, and How Can It Be Implemented Effectively?

Internal linking is a key factor in SEO, as it aids Google in discovering, indexing, and comprehending all the pages on your website. By strategically placing links within your site that connect different pages, you not only enhance site navigation for users but also enable search engines to efficiently crawl and understand the structure and content of your site. Effective implementation of internal linking can significantly improve the SEO health of your website.

What Strategies Can Be Used to Optimize Top Topics for Maximizing Traffic?

To maximize traffic, it’s essential to select and comprehensively cover top topics related to your niche. This includes utilizing keyword research to identify high-traffic topics and writing detailed articles on these subjects. For e-commerce sites, focusing on optimizing top topics can result in increased traffic and improved conversion rates. Additionally, targeting less commercial keywords with informational articles can effectively attract users who are ready to make specific purchases.

Des Dreckett

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