November 15

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Is it the End of Blogging in 2023? The Surprising SEO Shifts You Need to Know

By Des Dreckett

November 15, 2023


TLDR

To improve user experience and search rankings in light of Google’s helpful content update, websites should focus on creating valuable, original content engaging on social media, and incorporating multimedia elements like videos.

Google’s update prioritizes high-quality content and demotes low-quality, unhelpful content. Websites are advised to add personal touches to content, use YouTube videos for SEO benefits, and maintain a well-structured site with real images and social links.

Examples include Travel Trailer Pro and Bonsai Empire, which saw traffic increases due to their unique content and strong website design.

Effective strategies include non-intrusive monetization, using pillar and cluster content for website structure, and engaging visitors to signal value to Google.

Active websites are diversifying traffic sources and utilizing affiliate links, with older websites generally trusted more by Google.

E-commerce sites with strong branding and customer engagement were less affected by the update, but the rise of AI-generated content presents new competition challenges.

Key insights

  • πŸ“ˆ Focusing on creating valuable and relevant content is crucial for regaining and improving website rankings in the wake of the SEO shift in 2023.
  • πŸ€– Google is losing traffic to large language models like GPT, indicating a potential shift in SEO strategies.
  • πŸ’‘ Injecting your own personality and point of view into your articles can help differentiate your content and make it stand out in search results.
  • πŸ“ˆ The traffic for Travel Trailer Pro increased from 5,000 to 28,000 monthly visits after the update, showing a significant SEO shift.
  • πŸ“ˆ “E-commerce sites weren’t hit as hard as general Niche sites, and positive signals like interlinking and active social media presence are crucial for SEO success.”

Timestamped Summary

Creating valuable, original content, engaging on social media, and incorporating multimedia elements are essential for improving user experience and rankings in the face of Google’s helpful content update.

  • 00:00 πŸš€ Websites need to create valuable, relevant content, engage on social media, and add multimedia elements to improve user experience and rankings due to Google’s helpful content update.
    • Google’s helpful content update aims to promote high-quality, helpful content in search results and demote low-quality, unhelpful content, affecting both AI and human-written content.
    • Websites need to focus on creating valuable and relevant content, understanding their audience, engaging on social media, and adding multimedia elements like videos to improve user experience and regain or improve their rankings.
  • 02:12 πŸš€ Google is losing traffic to large language models, embedding YouTube videos in articles is crucial for SEO, and injecting your own personality and point of view into your content is important for ranking.
    • Google is losing traffic to large language models, and using tables to organize information can help with SEO.
    • Embedding YouTube videos in articles is crucial for SEO as it increases ad exposure, and placing the video at the top of the article helps users get answers quickly.
    • Google is now looking for similar but not identical content, so it’s important to inject your own personality and point of view into your articles, and if you have a niche website, it’s important to be a real person behind the brand with real images and social links.
  • 04:59 πŸš€ Travel Trailer Pro saw a huge traffic increase after an update, with original content and a standout design.
    • Travel Trailer Pro, a niche website, saw a significant increase in traffic from 5,000 to 28,000 monthly visits after a recent update despite having a clean and non-intrusive website design.
    • The website has real people, original images, and links to other websites owned by the same people.
    • The website is well-structured, written from the heart, and includes a pros and cons section and a featured box, making it stand out in its niche.
  • 07:31 πŸ“ˆ Bonsai Empire’s website has seen a significant increase in traffic and remains unaffected by recent content updates, making it a strong competitor in the blogging world.
    • Bonsai Empire’s website has seen a significant increase in traffic, reaching 2.5 million visits in October, and has not been affected by the recent content update.
    • The website Bonsai Empire has a well-designed, easy-to-navigate interface and a strong domain authority, making it a tough competitor in the blogging world.
  • 09:03 πŸ“ˆ Having a YouTube video at the top of your article is important; website structure includes pillar and cluster content, and non-intrusive monetization features can lead to blogging success.
    • Having a YouTube video at the top of your article is important for keeping the page clean and engaging for readers.
    • The website structure includes pillar and cluster content, with unique images and contextual interlinking for a better user experience and SEO.
    • Monetizing websites with non-intrusive features like drop-downs, videos, graphs, and statistics can lead to success in blogging.
  • 11:37 🌳 People returning to a website and engaging with its content signals to Google that the website is valuable, increasing the likelihood of them making a purchase.
  • 13:00 πŸš€ Active websites are diversifying their platforms for traffic, utilizing affiliate links, and older websites are more trusted by Google, but it’s possible to purchase a previously used domain and start writing content on it.
    • Active websites utilize multiple platforms such as newsletters, Facebook, YouTube, and forums to drive traffic and are not solely reliant on Google, with clear and well-organized content and affiliate articles.
    • The website is driving traffic through affiliate links instead of ads, with a significant increase in traffic in 2023 despite a slight dip, and the website is over eight years old with a dr28.
    • Starting with a new domain for a website may be difficult, as older websites are more trusted by Google and have better overall navigation, but it is possible to purchase a previously used domain and start writing content on it.
  • 15:33 πŸ“ˆ E-commerce websites with strong branding and customer engagement were less affected by the update, while AI-generated content posed a challenge to the competition.
    • The website being discussed does not utilize YouTube effectively for its niche, but they consistently uploads content.
    • E-commerce websites with contact forms, telephone numbers, email addresses, live chat, and active social media presence were not hit as hard by the update, and it is important for websites to focus on branding and being perceived as a real business.
    • Using AI to write articles will make it harder to compete due to the abundance of similar content, but the video provides tips on how to stay ahead.

FAQs

How Does Google’s Helpful Content Update Impact AI-Generated Content?

Google’s Helpful Content Update is designed to prioritize content that provides users a helpful, satisfying experience. This means AI-generated content, while not directly penalized, needs to meet these standards of quality and relevance. AI-generated content should be carefully reviewed and edited to add unique insights, personal touches, and valuable information that aligns with user needs and search intents to ensure compliance.

What Are the Best Practices for Incorporating Multimedia in SEO Strategies?

Best practices for incorporating multimedia in SEO strategies include:
Relevancy: Ensure multimedia content like videos and images are relevant to the topic.
Optimization: Use descriptive file names and alt tags for images and proper titles and descriptions for videos.
Quality: High-quality visuals and audio enhance user engagement.
Accessibility: Provide transcripts for videos and alt text for images to make content accessible to all users.
Integration: Seamlessly integrate multimedia with text content to complement and enhance the information provided.

How Can Social Media Engagement Improve Website SEO?

Social media engagement improves website SEO by:
Driving Traffic: Active social media profiles can drive traffic to your website.
Building Brand Awareness: Consistent social media presence helps build brand recognition, indirectly influencing your website’s authority.
Encouraging Shares: Engaging content on social media is often shared, increasing visibility and potential backlinks.
Enhancing Content Distribution: Social media is an effective platform for distributing content and reaching a wider audience.

What Are Key Elements to Consider When Creating SEO-Friendly Content?

Key elements for SEO-friendly content include:
User Intent: Understand and address the search intent of your target audience.
Keyword Optimization: Use relevant keywords naturally within the content.
Quality and Originality: Prioritize high-quality, original content that provides value.
Readable Structure: Use headings, subheadings, and short paragraphs to enhance readability.
Internal Linking: Link to other relevant content within your website to keep users engaged and distribute page authority.
Mobile-Friendliness: Ensure content is optimized for mobile users, as a significant portion of searches are conducted on mobile devices.

Des Dreckett

About the author

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