October 31

The #1 SEO Article Flaw in 2023: It’s Not What You Think!


To stand out amid AI-written articles, focus on a compelling introduction that offers value. Use the Problem-Agitation-Solution formula and the PAIPS framework (what I use) for effective copyrighting and education. Highlight a common problem and offer a solution for boosted conversion rates.

Key insights

  • 💭 An article introduction should provide value to the reader by offering useful information or insights; otherwise, they may not see the point in continuing to read the article.
  • 📝 To combat the competition from thousands of AI articles on the same topic, it is crucial to nail the introduction of your SEO article to prevent a skyrocketing bounce rate.
  • 💡 The problem agitation and solution formula is ideal for copyrighting that offers a solution to a specific problem, allowing the writer to explain the problem, stir the pot, and present a winning solution for the prospects.
  • 📚 The Acca framework focuses on creating awareness and comprehension about a product or service, making it ideal for educating the reader while also promoting action.
  • 🍳 “Struggling with inconsistent boiled eggs? What if there was a secret tip that could change everything?” – highlighting the common problem and introducing a potential solution.
  • 💡 The speaker has personally experienced a significant boost in conversion rates by applying these strategies, indicating their effectiveness.

Timestamped Summary

The key idea of the video is that having a concise and engaging introduction in SEO articles is crucial for capturing and maintaining readers’ attention, and various copyrighting formulas can be used to achieve this.

  • 00:00 📝 Most articles have poor introductions, lacking relevance and value, so it’s crucial to grab readers’ attention and provide useful information in a concise and engaging manner.
    • The speaker explains the importance of using the attention, interest, desire, and action (AIDA) and picture promise proof and push (PPPP) techniques in writing articles to grab readers’ attention.
    • Most article introductions are terrible because they lack relevance and value, so it is important to grab the reader’s attention and provide useful information in a short and sweet manner.
  • 01:27 📝 Short and sweet, the article emphasizes the importance of capturing and maintaining attention by covering the five W’s in an interesting way, while also discussing the impact of Google’s updated eat guidelines on SEO efforts.
  • 02:08 📝 The speaker discusses the importance of having a short and concise introduction in SEO articles, using examples to illustrate the impact it can have on reaching and engaging with readers.
  • 03:19 🔑 The introduction of an article is crucial for SEO, as high bounce rates indicate visitors are not finding what they’re looking for, so optimizing the top part of an article is important to prevent losing rankings.
    • Getting the introduction of an article correct is crucial for SEO, as the speaker realized after analyzing metrics and previously not giving it much thought.
    • High bounce rates can indicate that visitors are not finding what they are looking for on a website, so it is important to optimize the top part of an article to prevent losing rankings.
  • 04:37 📝 The video discusses different copyrighting formulas, including the FAB, PPPP, and BAb formulas, which focus on describing features, advantages, and benefits, painting a picture, making promises, providing proof, and bridging the gap between the reader’s situation and the desired outcome.
    • The formula discussed is a copyrighting formula that involves getting the reader’s attention, identifying a problem, agitating the problem, and presenting a solution.
    • The FAB formula focuses on describing the features, advantages, and benefits of a product or service, while the PPPP formula emphasizes painting a picture, making a promise, providing proof, and pushing the reader to take action, and the Bab formula is ideal for focusing on the transformation of a product or service and bridging the gap between the reader’s situation and the desired outcome.
  • 06:17 📝 The P AI PS copyrighting framework involves describing a problem, agitating it, creating intrigue about a positive future, and providing a solution.
  • 07:03 💡 The speaker explains how to use the PAIPS Copywriting framework to write an engaging article, using the example of an article about boiling eggs.
  • 08:03 🔑 Increasing visual appeal of articles can improve conversion rates and decrease bounce rates, as evidenced by the speaker’s personal experience, and they provide slides for download and mention upcoming videos on SEO and content marketing techniques.
    • The speaker recommends using the PAIPS framework as a guide to ensure a perfect egg every time and provides a link to the presentation for choosing a copyrighted format.
    • Increasing the visual appeal of articles can improve conversion rates and decrease bounce rates, as evidenced by the speaker’s personal experience, and they provide slides for download and mention upcoming videos on SEO and content marketing techniques.

Related: How to GET AHEAD of 99% of ChatGPT SEO Articles

a stick figure reresenting you trying to get ahead of everyone else with chatgpt articles

SEO continues to be the heartbeat of the digital marketing realm. Yet, as we delve into 2023, there seems to be a predominant flaw that’s tripping even the best of us.

Want to guess?

It’s right at the start: our “article introductions.”

Why Article Introductions Matter

Have you ever wondered how a mere paragraph can determine the success or failure of your content piece? Think of the introduction as the appetizer before a meal.

If it’s not enticing, why would one stick around for the main course? But here’s where things get interesting.

Grabbing Attention Immediately

More than ever, readers are flooded with a deluge of content every day. The first few sentences of your article are your only shot at capturing their interest.

If your intro doesn’t instantly resonate or pique their interest, the ‘back’ button is just a click away.

The Length Dilemma

Too short, and you might miss crucial information. Too long, and you risk losing their attention. Striking that perfect balance is an art.

The sweet spot?

Somewhere between 100 to 200 words.

Google’s Changing Landscape

Remember when Google updated its EAT guidelines in 2022? Yes, the one with the added ‘E’ for experience. It’s not just about expertise and trustworthiness anymore.

The user’s experience matters and that experience begins with your introduction.

Beware of the Bounce Rate

But why is there such a hullabaloo about introductions and bounce rates? Here’s a simple breakdown.

A Metric That Matters

Bounce rate is like your digital pulse. It tells you if readers are sticking around or just hopping off. A high bounce rate?

A signal that your content isn’t resonating. With AI-generated content flooding the digital landscape, getting your introduction spot-on is more crucial than ever.

Your Article’s First Impression

We’ve all heard that first impressions matter. In the digital world, your article’s introduction is that first impression.

Get it wrong, and your rankings could take a hit.

Crafting the Perfect Introduction

There’s no one-size-fits-all formula. But there are strategies and structures proven to captivate. Let’s dive in.

AIDA: The Classic

Attention, Interest, Desire, Action. It’s about capturing attention, building interest, creating a desire, and then compelling action.

A formula as old as time yet effective as ever.

Address the Problem Head-On

Here’s a technique I swear by. Address your reader’s pain point right at the start. For instance, if talking about boiling an egg, start with, “Struggling with inconsistent boiled eggs?”

Dive into their problem, stir a reaction, hint at a solution, and set the tone for what’s coming.

Other Frameworks to Consider

From PAS (Problem, Agitation, Solution) to BAB (Before, After, Bridge), there’s a myriad of structures to play with. Each serves a purpose and can be a potent tool in your arsenal.

PAS: Problem, Agitation, Solution

Ideal for content that zeroes in on offering solutions, PAS operates in a straightforward sequence:

  • Problem: Illuminate an issue your audience grapples with.
  • Agitation: Amplify the emotional resonance of the issue, highlighting how it could escalate without intervention.
  • Solution: Serve up your product or service as the ultimate remedy.

FAAB: Features, Advantages, and Benefits

This framework shines when you’re spotlighting the nitty-gritty of a product or service:

  • Features: Detail the product’s core attributes.
  • Advantages: Elucidate on how these features stand out in the market.
  • Benefits: Drive home the direct, tangible perks the user would reap.

PPPP: Picture, Promise, Proof, Push

A tad tricky to remember but worth its weight in gold for benefit-focused content:

  • Picture: Craft a vivid mental image of the product’s benefits.
  • Promise: Assure the reader of what’s in store.
  • Proof: Fortify your claims with tangible evidence.
  • Push: Urge the reader towards a decisive action.

BAB: Before, After, Bridge

BAB truly excels when your content hinges on transformative narratives:

  • Before: Depict the existing state or challenge.
  • After: Envision the potential future or the enhanced state.
  • Bridge: Guide your reader on navigating from their present state to the brighter ‘After’.

PAPA: Problem, Agitation, Provide, Action

Echoing familiar vibes from PAS, PAPA throws in an extra step for clarity:

  • Problem: Address the issue.
  • Agitation: Stir emotions around the problem.
  • Provide: Offer up your product or service as the solution.
  • Action: Propel your reader to make a move.

ACCA: Awareness, Comprehension, Conviction, Action

Especially potent for educating readers while raising product or service awareness:

  • Awareness: Introduce the reader to your product.
  • Comprehension: Ensure they grasp its essence.
  • Conviction: Build a compelling case for why they need it.
  • Action: Incite them to take the desired step.

PAIPS: Problem, Agitate, Intrigue, Positive Future, Solution

Amidst a plethora of copywriting frameworks, PAIPS introduces a distinctive twist, especially catering to content that not only wants to address problems but also instils optimism and suspense:

  • Problem: Begin by identifying the predominant challenge or pain point your audience faces.
  • Agitate: Delve deeper into this problem, highlighting its intricacies and painting a picture of the unease or discomfort it may lead to.
  • Intrigue: Here’s where PAIPS truly differentiates itself. Instead of directly diving into the solution, create an element of suspense or curiosity. It could be a surprising fact, a compelling story, or a teaser about the upcoming solution. This step ensures the reader is hooked and eagerly awaiting your solution.
  • Positive Future: Before providing the solution, paint a hopeful picture. Show them a glimpse of a world where their challenges are addressed, making them yearn for the solution even more.
  • Solution: Finally, with your audience on the edge of their seat, introduce your product or service as the answer they’ve been searching for.

Harnessing the Power of PAIPS

PAIPS uniquely blends emotional resonance with a touch of suspense, ensuring not just problem identification but also keeping the readers engaged till the very end.

This framework is particularly effective for products or services that promise transformative changes, allowing you to not just present a solution but also craft a narrative journey leading up to it.

If you’re looking to keep readers engaged while showcasing the transformative potential of your offering, give PAIPS a spin!


In the vast world of SEO, the game keeps evolving. Yet, some elements remain timeless. Crafting a compelling introduction is one such element.

As we venture further into 2023, let’s give our introductions the attention they deserve. After all, a strong start often leads to a victorious finish, doesn’t it?

What are some effective ways to integrate AI tools in SEO and content marketing strategies?

Integrating AI tools in SEO and content marketing involves using AI for keyword research, content optimization, and trend analysis. AI tools can help identify emerging trends and optimize content for specific audiences. They can also be used for automating repetitive tasks like metadata creation, thus saving time and resources. It’s essential to balance AI usage with human creativity and insight to ensure content remains engaging and authentic.

How can business website owners measure the effectiveness of their SEO and content marketing efforts?

Effectiveness can be measured through various metrics such as website traffic, search engine rankings, engagement rates (like time on site and bounce rate), and conversion rates. Tools like Google Analytics provide insights into user behavior and content performance. Regularly tracking these metrics helps in understanding the impact of SEO and content strategies and guides necessary adjustments for improvement.

What are the latest trends in SEO and content marketing that digital marketers should be aware of?

Current trends include the increasing importance of voice search optimization, the use of video content for higher engagement, and the emphasis on user experience as a ranking factor. Additionally, content personalization and the use of artificial intelligence for predictive analysis are becoming more prominent. Staying updated with these trends is crucial for digital marketers to remain competitive.

Can AI-generated content effectively replace human-written content in SEO and content marketing?

While AI-generated content can be efficient for creating large volumes of content and assisting with data-driven insights, it still lacks the emotional intelligence and creative nuances that human writers bring. The best approach is to use AI as a tool to augment human creativity, ensuring content is not only optimized for search engines but also resonates with human readers. It’s about finding the right balance between technological efficiency and human touch.


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